Basics

How colors affect your conversion rate

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photo via quicksprout.com

Basics 3: Common sense is crucial when designing commercial areas

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It is obvious, but it is also often overlooked or unintentionally dismissed... and it is at that specific time that someone finds the wrong...

Basics 2: Shopping experience is a matter of all five senses

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People say that everything in life is a matter of balance. Despite our tendency to process a large amount of visual information in commercial...

Basics 1: 260,000,000 optic nerves determine product placement

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According to science and everyday experience, the sequence we quote when we’re being asked to list the five senses, is not random: sight, hearing...