Basics

The power of visual merchandising

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Visual merchandising is described as “the art of product displaying” in commercial spaces (from the window to the cash register), but its primary goal...

Η δύναμη του visual merchandising

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Το Visual merchandising είναι “η τέχνη της προβολής προϊόντων” σε εμπορικούς χώρους (από τη βιτρίνα μέχρι και το ταμείο), αποσκοπεί όμως στις πωλήσεις, στην...

Colour blocking is essential

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To avoid such colour chaos see Basics 5: How do we arrange products according to the color spectrum here 

Basics 5: How can we organize products based on the color...

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Color surrounds us, yet we frequently overlook it or simply walk past it. For many, it possesses a transient and elusive nature, while for...