Basics

When placing products always consider the eye movement

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Someone should always remember that our eyes' movement is from left to right (that's the way we read or "scan" things). This in practice affects product placement on...

Adidas, Athens

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photo via themuseandtheladybug.gr

Basics 1: 260,000,000 optic nerves determine product placement

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According to science and everyday experience, the sequence we quote when we’re being asked to list the five senses, is not random: sight, hearing...

10 things about human nature that affect merchandise presentations

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It is not self-evident that human nature affects merchandise presentations. We all suppose it to a point, but how many times we are able...