The real benefits of vertical merchandising
While we instinctively shop from left to right, similar to how we read our favorite books, arranging merchandise by starting at the top left...
Four Common Truths for creative professionals by Jocelyne Beaudoin
Jocelyne Beaudoin’s advice
It is wonderful when accomplished individuals share their insights regarding effective, lucrative, or otherwise commercially significant artistic endeavors. We particularly noted the...
Basics 4: Take into account the identity of the retail store
It is essential that the color and style we select for our commercial space align with the products we offer and their key characteristics...
Breaking the rules of coordinated merchandising
At times, breaking the rules may be the only path to success. Kishore Biyani, the CEO of a rapidly changing retail company in India,...