It is not obvious that human nature influences how merchandise is presented. While we all acknowledge this to some extent, how often do we truly recognize it when we are in front of a display? Below, we have compiled some general yet highly valuable insights regarding aspects of our nature that should rarely be overlooked when organizing merchandise presentations.
1. Humans engage all five of their senses (see five senses). Therefore, create a sensory, inspiring, and unforgettable shopping experience.
2. Vision is the most significant aspect of our sensory experience, accounting for 51% of it. Consequently, placing products at eye-level is always preferred.
3. Following vision, hearing accounts for 26%, touch for 18%, and smell and taste for 3% and 2%, respectively. Thus, the same principle applies to the importance of placing products at hand level, as it is the second most favorable area in shelf arrangement.
4. Our eyes tend to focus just above the precise center of an image. This point is referred to as the optical center. Position your message there.
5. When viewing a visual presentation, our eyes often require a moment to rest. For this reason, include a small empty space in the design.
6. Eye movement typically flows from left to right. This indicates that we naturally follow an internal visual guideline that applies universally to all product displays.
7. Our bodies generally lean to the right when we begin to move or enter a space. Keep this in mind when designing the floor layout or planning your customers’ journey through the store.
8. The human body requires adequate space to navigate, so avoid creating narrow aisles. Ensure there is at least 1 meter of space.
9. Most individuals seem to avoid noise, so be cautious about the music you select for your store. Additionally, make sure it aligns with your brand, product assortment, and overall atmosphere.
10. While we are all human, we each come from diverse cultural backgrounds. Be mindful of these cultural differences.
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