According to science and everyday experience, the sequence we quote when we’re being asked to list the five senses, is not random: sight, hearing … touch, smell and taste. Sight or vision is the most important of all the five senses.
Despite the “visual war” we live daily, it seems that we are prepared for it: from all the information we collect daily, 65-70% occurs through vision. The nerves that match vision are 260,000,000!* The number is exaggerated if quoting the numbers corresponding to our other senses: just 40,000 nerves for touch, 20,000 to taste, 30,000 to hearing and 15,000 for smell …
As you reasonably would assume, at the height of our eyes, average 1.55 – 165 cm, we as human beings usually “scan” products. In extension to our eye level someone meets the best selling points. Place there the most profitable products and do not forget to catch your customers eyes.
* 130 million receptors in the retina (x2 eyes=260)
V.m. – Make It A Feast For The Senses, By Jim Dion
Revitalizing V.m. Restoring balance to the retail environment entails engaging all five senses, By Matthew L. Tullman & K. Rose Clark, Ph.D.