Breaking the rules of coordinated merchandising
At times, breaking the rules may be the only path to success. Kishore Biyani, the CEO of a rapidly changing retail company in India,...
Zandra Rhodes discussing artistic insecurity
"As an artist you always hope that people want your job...because if they don't, you may have deceived yourself."
Gynaika Magazine, 16.10.2015
Monochromatic..words
"One of the most effective window schemes that has been used by visual merchandisers worldwide is the use of only one colour. Varius shades...
Basic tools for organizing merchandise presentations
Some fundamental tools and strategies to consider when organizing merchandise displays do not necessitate advanced expertise; rather, they stem from the core principles of...
Basics 2: The shopping experience engages all five senses
People often claim that achieving balance is essential in life. In the realm of commerce, the challenging task of maintaining balance is typically shared by...