MANIFESTOS

Visual merchandising involves the skillful presentation of products designed to entice customers and stimulate their purchasing interest. Implementing straightforward tips and insights can improve the aesthetics of your retail environment and window displays, ultimately aiming to boost your sales.

Collective life insights from an industry expert

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Cathy's story, as the Visual Director at Warby Parker (a sunglasses brand), is both lengthy and captivating, as shared in Garance Dore. She offers...

The subtle line that separates contemporary art from visual merchandising

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Haim Steinbach has crafted a visual language that places everyday goods in arrangements that use repetition and formal contrast to push even further the idea that artist’s role...

Four Common Truths for creative professionals by Jocelyne Beaudoin

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Jocelyne Beaudoin’s advice It is wonderful when accomplished individuals share their insights regarding effective, lucrative, or otherwise commercially significant artistic endeavors. We particularly noted the...

Where I observe art & where I perceive visual merchandising (Nikos...

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Nikos Floros is a Greek established sculptor. He is known for creating sculptural art by using aluminium cans for soft drinks as raw material...

Basics 1: 260,000,000 optic nerves determine product placement

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According to scientific research and common experience, the order in which we list the five senses—sight, hearing, touch, smell, and taste—is not arbitrary. Among...