MANIFESTOS

Simple guidance for anyone interested in imroving retail experience through proper product displaying. Visual merchandising makes it easier to attract, engage and motivate customers towards making purchases.

The design element of top brands

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"The design element of top brands is about contemplation and understanding. These are both attributes that art embodies and if used correctly can communicate...

Basics 1: 260,000,000 optic nerves determine product placement

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According to science and everyday experience, the sequence we quote when we’re being asked to list the five senses, is not random: sight, hearing...

Basics 5: How do we arrange products according to the color...

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It is all around us, but we often ignore it or we simply pass by it. For many of us it has such a...

A surrealistic concept – Cadenzza, Frankfurt

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Seeing Kenzo window display, it was surrealism who immediately came into my mind, especially Dali's paintings  with the bright blue skies, seen in the background of...