MANIFESTOS

Visual merchandising involves the skillful presentation of products designed to entice customers and stimulate their purchasing interest. Implementing straightforward tips and insights can improve the aesthetics of your retail environment and window displays, ultimately aiming to boost your sales.

Revisiting “Silent Selling” may turn into a beloved routine

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It is important for everyone in the industry to regularly revisit the book "Silent Selling", as it serves as a foundational text for all...

Η δύναμη του visual merchandising

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Το Visual merchandising είναι “η τέχνη της προβολής προϊόντων” σε εμπορικούς χώρους (από τη βιτρίνα μέχρι και το ταμείο), αποσκοπεί όμως στις πωλήσεις, στην...

Did you know Andrew Markopoulos ?

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I was surprised to discover Andrew Markopoulos (that's a Greek surname, I noticed), the late visual merchandising icon, and the esteemed Markopoulos Award, which...

Art photography serves as an inspiration for visual merchandising

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initial photos via garancedore.fr, retaildesignblog.net

Art photography serves as an inspiration for visual merchandising (Clifford Coffin)

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Clifford Coffin for Vogue-June 1949 © Condé Nast Mageia-Eleana Makri, Athens