I was surprised to discover Andrew Markopoulos (that’s a Greek surname, I noticed), the late visual merchandising icon, and the esteemed Markopoulos Award, which honors his legacy. His tenure as senior vice president of visual merchandising and store design for the department store division of Dayton-Hudson made an indelible mark in the field and elevated it from a trade to an art form.
“All the details are subtle and subliminal to the customers. You either feel good about a store or you don’t. And when you feel good, you make a purchase,” he stated in July 1995. Although he suggested that details play a more subliminal role, Markopoulos “strived for perfection” and crafted designs intended to welcome customers into the store, as noted by Marvin Goldstein, the former head of Dayton Hudson’s department store.
Libraries:
