Simple guidance for anyone interested in imroving retail experience through proper product displaying. Visual merchandising makes it easier to attract, engage and motivate customers towards making purchases.

Basics 3: Common sense is crucial when designing commercial areas

It is obvious, but it is also often overlooked or unintentionally dismissed... and it is at that specific time that someone finds the wrong...

Basics 2: Shopping experience is a matter of all five senses

People say that everything in life is a matter of balance. Despite our tendency to process a large amount of visual information in commercial...

Basics 1: 260,000,000 optic nerves determine product placement

According to science and everyday experience, the sequence we quote when we’re being asked to list the five senses, is not random: sight, hearing...