When placing products always consider the eye movement
Someone should always remember that our eyes' movement is from left to right (that's the way we read or "scan" things). This in practice affects product placement on...
The design element of top brands
"The design element of top brands is about contemplation and understanding. These are both attributes that art embodies and if used correctly can communicate...
Still life styling for spring inspiration
Could still life be the starting point of visual merchandising historically?
Maybe yes or maybe not...what matters is a main difference between a visual composition for its own sake and visual...
A surrealistic concept – Cadenzza, Frankfurt
Seeing Kenzo window display, it was surrealism who immediately came into my mind, especially Dali's paintings with the bright blue skies, seen in the background of...
The power of visual merchandising
What is really all about visual merchandising?
Well, the definition given by Tony Morgan in his book Visual Merchandising: Window and in-store displays for retail,...