MANIFESTOS

Visual merchandising involves the skillful presentation of products designed to entice customers and stimulate their purchasing interest. Implementing straightforward tips and insights can improve the aesthetics of your retail environment and window displays, ultimately aiming to boost your sales.

Where I observe art & where I perceive visual merchandising

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Efi Fouriki "Memoire fraiche" (Traditional Apparel of Mykonos exhibition - Katakouzenos Museum) & on the right Calzedonia, Athens window display, both utilizing a light panel.

When placing products always consider the eye movement

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It is essential to keep in mind that our eyes move from left to right, which is how we read or scan information. This...

The design element of top brands

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"The design element of top brands is about contemplation and understanding. These are both attributes that art embodies and if used correctly can communicate...

Where I observe art & where I perceive visual merchandising (Kenzo...

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Upon observing the Kenzo window display, the concept of surrealism instantly came to mind, particularly the works of Dali, characterized by the vivid blue...

The power of visual merchandising

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Visual merchandising is described as “the art of product displaying” in commercial spaces (from the window to the cash register), but its primary goal...