Basics 4: Take into account the identity of the retail store
It is essential that the color and style we select for our commercial space align with the products we offer and their key characteristics...
Basics 3: Common sense is essential when planning commercial areas
How frequently do we navigate the aisles in search of an item, only to end up requesting assistance? Adjacencies in product placement are often...
Basics 2: The shopping experience engages all five senses
People often claim that achieving balance is essential in life. In the realm of commerce, the challenging task of maintaining balance is typically shared by...
Basics 1: 260,000,000 optic nerves determine product placement
According to scientific research and common experience, the order in which we list the five senses—sight, hearing, touch, smell, and taste—is not arbitrary. Among...