Basics

Basics 2: Shopping experience is a matter of all five senses

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People say that everything in life is a matter of balance. Despite our tendency to process a large amount of visual information in commercial...

How colors affect your conversion rate

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photo via quicksprout.com

When placing products always consider the eye movement

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Someone should always remember that our eyes' movement is from left to right (that's the way we read or "scan" things). This in practice affects product placement on...

Reveal as much of a product and its characteristics on the...

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Reveal as much of a product, its inner quality and characteristics, as frequently as you can, in any case that is needed to. Most of...