Basics

When placing products always consider the eye movement

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It is essential to keep in mind that our eyes move from left to right, which is how we read or scan information. This...

Disclose the quality of a product on the shelf

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Typically, when displayed on a shelf or in-store, there is little need for any element of "mystery." For this reason use samples and generally...

10 things about human nature that affect merchandise presentations

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It is not obvious that human nature influences how merchandise is presented. While we all acknowledge this to some extent, how often do we...