Basics

Breaking the rules of coordinated merchandising

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At times, breaking the rules may be the only path to success. Kishore Biyani, the CEO of a rapidly changing retail company in India,...

The power of visual merchandising

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Visual merchandising is described as “the art of product displaying” in commercial spaces (from the window to the cash register), but its primary goal...

Colour blocking is essential

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To avoid such colour chaos see Basics 5: How do we arrange products according to the color spectrum here