The real benefits of vertical merchandising

Vertical vs Horizontal merchandising

Although we naturally shop from left to right – the same way we read books and articles- when arranging merchandise, starting at the top left and filling in shelves towards the right, most times is not the proper technique.

more & more

copyright © athinavitrina

Andy Warhol’s “Campbell’s Soup Cans” & Beanz Meanz Heinz limited-edition cans

Andy-Warhol-Campbell’s-Soup-Cansmore & more

copyright © athinavitrina

Nespresso Summer 2017. Hommage to David Hockney


I didn’t realise it at first, but soon after passing by the Nespresso window display an immediate thought came into my mind. Is it only my impression that this window honours in some way the great British painter David Hockney? It seems to me that there is a direct connection with Hockney’s paintings, when looking at the colours and of course at the pool..There is always a pool…

more & more

copyright © athinavitrina

Henri Rousseau as an inspiration for Spring Windows 2017

spring-summer trends 2017

At that time i’m just trying to design a window display for the upcoming Spring. Vivid colours and contrast are still a trend that transforms everything,

more & more

copyright © athinavitrina

5 things a creative mind has to fight every new year & Happy New Year 2017!

My wish for 2017 to all creative minds -and especially to visual merchandisers-  is to

Make friends with fear…

…of work…of chaos…of orderliness…of acceptance/others

…of you.

Pause, look at it…feel the fear and continue.

Accept both orderliness & chaos

(as we all swim in it in various ways every single day).

So take its parts and collage everything the way is better for you.

Happy New Year 2017!

copyright © athinavitrina