MANIFESTOS

Visual merchandising involves the skillful presentation of products designed to entice customers and stimulate their purchasing interest. Implementing straightforward tips and insights can improve the aesthetics of your retail environment and window displays, ultimately aiming to boost your sales.

Happy New Year 2018

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If you want to succeed in advertising, you have to have the heart of an artist and the soul of a salesman. George Lois Happy New...

Nespresso Summer 2017. Hommage to David Hockney

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I didn't realise it at first, but soon after passing by the Nespresso window display an immediate thought came into my mind. Is it...

Henri Rousseau as an inspiration for Spring Windows 2017

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At that time i'm just trying to design a window display for the upcoming Spring. Vivid colours and contrast are still a trend that transforms everything, even the...

5 things a creative mind has to fight every new year...

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My wish for 2017 to all creative minds -and especially to visual merchandisers-  is to Make friends with fear... ...of work...of chaos...of orderliness...of acceptance/others ...of you. Pause, look at it...feel the fear...