MANIFESTOS

Visual merchandising is the art of displaying products in a way that attracts customers and generates interest in making a purchase. Simple tips and articles can enhance the image of your retail space and window display with the goal of increasing your sales.

The “Caruso Cabinet” by Paolo Cappello

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Have you ever thought of the difficulties in displaying design items? "Caruso is a cabinet that can play high-definition music with the most modern technologies, but with...

Happy New Year 2016

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Be kind to yourself is the quote used by KK's lab perfume shop, Athens, instore. This one was significant enough for me to remember it from a week...

Animal spirit behind Christmas windows #2 and Dutch still life painting...

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Fortnum & Mason, Christmas 2015 London Do you know Dutch still life painting of 17th & 18th century? Adriaen van Utrecht, Banquet Still Life, 1644, Rijksmuseum A special "type of...

When being sidetracked by visual merchandising

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It is so beautiful when seeing people enjoying visual merchandising. Stopping while walking along the pavement, admiring or taking pictures of such dreamy window displays, like the ones by Selfridges...