MANIFESTOS

Visual merchandising is the art of displaying products in a way that attracts customers and generates interest in making a purchase. Simple tips and articles can enhance the image of your retail space and window display with the goal of increasing your sales.

Nespresso Summer 2017. Hommage to David Hockney

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I didn't realise it at first, but soon after passing by the Nespresso window display an immediate thought came into my mind. Is it...

Henri Rousseau as an inspiration for Spring Windows 2017

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At that time i'm just trying to design a window display for the upcoming Spring. Vivid colours and contrast are still a trend that transforms everything, even the...

5 things a creative mind has to fight every new year...

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My wish for 2017 to all creative minds -and especially to visual merchandisers-  is to Make friends with fear... ...of work...of chaos...of orderliness...of acceptance/others ...of you. Pause, look at it...feel the fear...