Some life experience that a visual type of person would share

Cathy for Warby Parker sunglasses

Such a long and interesting story is that of Cathy, Visual Director at Warby Parker (a brand for sunglasses), in Garance Dore. Helpfull advices, an awkward carreer path and everyday routine details of a visual director’s business role or even a visual merchandisers job. Working for high brands is not always as imaginary as it seems but at the end it is worth the effort. What we notice throughout this extensive interview : more & more

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10 things about human nature that affect merchandise presentations

10-things-about-human-nature-that-affect-merchandise-presentations

We all suppose that human nature affects merchandise presentations. It is self-evident. But how many times do we really walk the walk? Find some general but really useful aspects of our nature that we should rarely dismiss when coordinating merchandise presentations: more & more

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Marie Beltrami – Paris Fashion Week F/W 16-17

marie-beltrami-paris-fashion-week-fall-winter-16-17

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CNY windows via Booma Group – Brooks Brothers, Hong Kong

Brooks-Brothers-Chinese-New-Year-by-Booma-Group-Hong-Kong-1

Did you know the CNY, China’s New Year 2016 celebration? CNY is the way for Chinese people to celebrate New Year 2016, which is on Monday February 8 for them. Also known as Spring festival, it is their greatest traditional festival, a majestic feast full of fantasy and spectacle and a week of official public holidays.  

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10 things not to forget when coordinating merchandise presentations

10 things not to forget when coordinating merchandise presentations

1. The majority of first time customers remembers the shop entrance, as the first and last view of a store. Can you remember the first impression of your favourite store? Was it the windows or the entrance, all mattered enough to you, even subconsiously.

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