MANIFESTOS

Visual merchandising involves the skillful presentation of products designed to entice customers and stimulate their purchasing interest. Implementing straightforward tips and insights can improve the aesthetics of your retail environment and window displays, ultimately aiming to boost your sales.

Basics 3: Common sense is essential when planning commercial areas

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How frequently do we navigate the aisles in search of an item, only to end up requesting assistance? Adjacencies in product placement are often...

Basics 2: The shopping experience engages all five senses

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People often claim that achieving balance is essential in life. In the realm of commerce, the challenging task of maintaining balance is typically shared by...

Basics 1: 260,000,000 optic nerves determine product placement

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According to scientific research and common experience, the order in which we list the five senses—sight, hearing, touch, smell, and taste—is not arbitrary. Among...

The concept of window dressing dates back to ancient times

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But you might wonder, does the window itself have a history?...and that’s a fair question. Nevertheless! It possesses a history as rich as human...