MANIFESTOS

Visual merchandising involves the skillful presentation of products designed to entice customers and stimulate their purchasing interest. Implementing straightforward tips and insights can improve the aesthetics of your retail environment and window displays, ultimately aiming to boost your sales.

Stella Jean about symbols, stories and worlds

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"...fashion can be a cultural translator, re-establishing one’s perception of symbols, stories and worlds through style." Stella Jean via garancedore.fr

Happy New Year 2016

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Be kind to yourself is the quote used by KK's lab perfume shop, Athens, instore. This one was significant enough for me to remember it from a week...

The still life paintings of the Dutch masters continue to inspire,...

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In the Dutch still life paintings of the 17th and 18th centuries, a distinctive genre known as pronkstilleven, which translates to ostentatious still life,...

Art photography affects visual merchandising

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Clifford Coffin for Vogue-June 1949 © Condé Nast Mageia-Eleana Makri, Kolonaki

Η δύναμη του visual merchandising

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Το Visual merchandising είναι “η τέχνη της προβολής προϊόντων” σε εμπορικούς χώρους (από τη βιτρίνα μέχρι και το ταμείο), αποσκοπεί όμως στις πωλήσεις, στην...