Placing a fountain just in front of the window glass of a well-known homestore is not a usual visual merchandising practice i think..But concerning to Coco-mat, it’s all about nature that really counts. All we see is an effort by them to embody nature and especially one of it’s many options – pure water in this case – in a window concept that attempts to serve a sensory experience for anyone passing by, even before, or without at all, entering the store. What Coco-mat states clearly is its nature-friendly attitude, and no other means is used, except water and its eternal movement.
Interested in unusual visual merchandising practices? See also: How about breaking the old rules of coordinated merchandising…sometimes?
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