Positioning a fountain directly in front of the glass window of a prominent homestore is not a typical visual merchandising strategy. However, for Coco-mat, the essence lies in nature.
Their initiative reflects an endeavor to encapsulate nature, particularly one of its many elements – pure water in this instance – within a window display designed to provide a sensory experience for anyone who passes by, even if they do not enter the store. Coco-mat clearly communicates its commitment to being eco-friendly, utilizing only water and its perpetual flow.
Are you curious about unique visual merchandising techniques? Refer to: How about breaking the old rules of coordinated merchandising…sometimes?
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