It is truly wonderful to witness people appreciating visual merchandising. Pausing while strolling down the sidewalk, admiring or capturing photos of those enchanting window displays, such as those by Selfridges for Fall 2015, brings to mind the definition I know you appreciate, as stated by Tony Morgan in his book Visual Merchandising: Window and in-store displays for retail.
“If you have ever stood outside a shop admiring the artistry of the window display, or been distracted by a sale item while passing through a department store, or paused to take in information from a store guide, then you have been sidetracked by visual merchandising. If you purchased as a result of stopping in your progress along the pavement or through a store, then you have succumbed to its supremacy.”
initial photos via retaildesignblog.net
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