It is so beautiful when seeing people enjoying visual merchandising. Stopping while walking along the pavement, admiring or taking pictures of such dreamy window displays, like the ones by Selfridges for Fall 2015, reminds me the definition you know i love, given by Tony Morgan in his book Visual Merchandising: Window and in-store displays for retail:
“If you have ever stood outside a shop admiring the artistry of the window display, or been distracted by a sale item while passing through a department store, or paused to take in information from a store guide, then you have been sidetracked by visual merchandising. If you purchased as a result of stopping in your progress along the pavement or through a store, then you have succumbed to its supremacy.”
initial photos via retaildesignblog.net
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