Liberty is currently celebrating Tana Lawn cotton fabrics and its miniature floral patterns promotion. All of the window displays are crafted by a company specializing in photography, film, and collage Gus & Stella.
The idea is rather unusual yet captivating. The entire concept blends an intrinsic quality of collage techniques, a 1950s aesthetic in both theme and styling (as seen with the pair of housewife figures positioned “behind the oven”) with a touch of surrealism illustrated in the figure of the woman on the right.
The incorporation of graphic text throughout the windows, particularly the prominent word “new!” transports us, in a sense, back to the era of newspaper headlines. One might identify a strategic thought here, as all VM is essentially about conveying “new”.
Subtle humor is another element of successful delivering, and it becomes particularly impactful when combined with an element of surprise. The observer notices the word “mice” reflected in the window, and as he approaches, he discovers the “real mice” that have “shocked” the quirky female figure.
The intriguing combinations unexpectedly promote merchandise through an imaginary artistic collage sketchbook. Behind those windows inspired by collage, the message targets women and conveys that the fabrics are suitable for both daily wear and special occasions.
*You may explore the original text that served as our inspiration: retaildesignworld.com
initial photos via retaildesignworld.com
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