Reveal as much of a product, its inner quality and characteristics, as frequently as you can, in any case that is needed to. Most of the time, on the shelf, in an instore display, not much of a “mystery” is needed. Recently i had to remove the needles package of a cosmetic product in order to get a closer look. All i achieved was to get a comment by the salesman not to open the packages…I know we were both right, but i am going to do it again when i hurry and there is no time to lose…
initial photos via retaildesignblog.net
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