People often claim that achieving balance is essential in life. In the realm of commerce, the challenging task of maintaining balance is typically shared by the five senses, as the buying experience should be viewed as inclusive and engaging.
Ideally, the sensory allocation is as follows: 51% vision, 26% hearing, 18% touch, with 3% and 2% dedicated to smell and taste, respectively.
Although we tend to process a significant amount of visual information in commercial settings (see Basics 1), “visual exaggeration” frequently yields results contrary to our expectations. Consequently, potential buyers will mainly rely on their sight, but they should also be able to hear (appropriate music), touch and feel (the product), smell (pleasant scents), and when feasible, taste (suitable flavors).
Therefore, ensure that your commercial space is filled with fragrance and music, at the right notes and volumes, and also, do not restrict access to the tactile experience of your products.
Visual Merchandising – Make It A Feast For The Senses, By Jim Dion
Revitalizing Visual Merchandising. Restoring balance to the retail environment entails engaging all five senses, By Matthew L. Tullman & K. Rose Clark, Ph.D.
Libraries:
