The real benefits of vertical merchandising

Vertical vs Horizontal merchandising

Although we naturally shop from left to right – the same way we read books and articles- when arranging merchandise, starting at the top left and filling in shelves towards the right, most times is not the proper technique.

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Andy Warhol’s “Campbell’s Soup Cans” & Beanz Meanz Heinz limited-edition cans

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Nespresso Summer 2017. Hommage to David Hockney

Nespresso-athens-window-display

I didn’t realise it at first, but soon after passing by the Nespresso window display an immediate thought came into my mind. Is it only my impression that this window honours in some way the great British painter David Hockney? It seems to me that there is a direct connection with Hockney’s paintings, when looking at the colours and of course at the pool..There is always a pool…

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Danish & italian design via GamFratesi

Hermes-GamFratesi-design

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Henri Rousseau as an inspiration for Spring Windows 2017

spring-summer trends 2017

At that time i’m just trying to design a window display for the upcoming Spring. Vivid colours and contrast are still a trend that transforms everything,

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