When being sidetracked by visual merchandising

When being sidetracked by visual merchandising - Selfridges Fall 2015

It is so beautiful when seeing people enjoying visual merchandising. Stopping while walking along the pavement, admiring or taking pictures of such dreamy window displays, like the ones by Selfridges for Fall 2015, reminds me the definition you know i love, given by Tony Morgan in his book Visual Merchandising: Window and in-store displays for  retail:

When being sidetracked by visual merchandising - Selfridges Fall 2015

«If you have ever stood outside a shop admiring the artistry of the window display, or been distracted by a sale item while passing through a department store, or paused to take in information from a store guide, then you have been sidetracked by visual merchandising. If you purchased as a result of stopping in your progress along the pavement or through a store, then you have succumbed to its supremacy.” 

initial photos via retaildesignblog.net

copyright © athinavitrina

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About athinavitrina

"When not doing visual merchandising, i love talking about it, focusing on it around the city of Athens and around the world, as this is another way to boost my creativity and share my visual experiences."