Not a gorilla in the room but a gorilla out of chocolate – Fresh patisserie, Athens


Some people say that great visual merchandising should stand out (especially) to drivers while driving, not only to pedestrians while shoping around. That was my thought when the gorilla inside the Fresh store of Psichiko caught my eyes while driving (!) many many days before and even from a long distance. It was just an instant and misty impression, however sufficient enough to make me pass by again and again. So there it is, not a gorilla in the room but a gorilla out of chocolate..!

We thank Fresh for opening to us their stores, where “delicate flavours, french flair, ingenious packaging and distinct confectionery all come together to form Fresh Patisserie”

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About athinavitrina

"When not doing visual merchandising, i love talking about it, focusing on it around the city of Athens and around the world, as this is another way to boost my creativity and share my visual experiences."