It is not self-evident that human nature affects merchandise presentations. We all suppose it to a point, but how many times we are able to admit it when standing before a display? We gathered below, some general but really useful knowledge about the aspects of our nature, that someone should rarely dismiss when coordinating merchandise presentations:
1. Human beings use all their five senses. So make it a sensory, inspiring, memorable shopping experience.
2. Vision plays the most important role in our sensory experience, in particular 51% of it. Subsequently, eye-level product placement is always preferential.
3. Next goes 26% hearing, 18% touch, 3% and 2% smell and taste. So the same applies tο the importance of hand level product placement, as it is the second preferable area in a shelf arrangement.
4. Our eyes focus right above the exact center of an image. That point is called optical center. Place there your message.
5. In front of a visual presentation our eyes frequently need to rest. Leave a small empty space in it for exactly that reason.
6. Eye movement goes from left and leads to right. That means we use by nature an inner visual guidelines that applies to all product displays.
7. Our body usually tends to right when we start moving or entering a space. Take that into consideration, when you plan the floor layout or your customers’ route through the store.
8. Human body needs sufficient space to move, so avoid narrow aisles. Leave at least 1m.
9. Most people don’t like noise, so be carefull about the music you choose instore. Additionally ensure that it is in line with your brand, product mix, atmosphere etc.
10. We are all human but we all come from different cultural backgrounds. Be aware of cultural differences.
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