While we instinctively shop from left to right, similar to how we read our favorite books, arranging merchandise by starting at the top left and continuously filling the shelves to the right is not the ideal method when there are numerous substitute products available for arrangement. In this scenario, however, vertical merchandising can offer significant advantages in any serious attempt to implement organized and visually appealing displays.
Vertical merchandising captures the attention of customers
Vertical merchandising refers to the technique of displaying products in vertical columns, arranged from top to bottom. Particularly when combined with block merchandising (which involves grouping similar merchandise in a wide assortment), it generates the greatest visual impact due to the presence of focal points that draw customers’ attention.
[…] facilitates shopping for customers
Vertical merchandising simplifies the shopping experience for customers when the appropriate products are grouped vertically and positioned correctly, eliminating the need for shoppers to walk all the way along the wall units to locate what they need. This type of arrangement, known as horizontal merchandising, when overly extensive, may frustrate customers and potentially cause them to abandon the purchasing process altogether. Therefore, organizing similar products in vertical rows from top to bottom is more advantageous than arranging items horizontally in long rows from left to right.
[…] facilitates product placement at eye level
Vertical merchandising guarantees that best-selling items are positioned at eye level. By placing high-quality, profitable, or popular brands at eye level, customers are guided from these focal points to lower shelves that feature lesser-known brands or products aimed at bargain seekers.
[…] enhances the store’s appearance and organization
In conclusion, vertical merchandising not only directs shoppers’ focus to the most desirable areas but also enhances the overall look and organization of a store. As a result, navigating through the aisles becomes a more enjoyable shopping experience.
Vertical merchandising is consistently a viable display strategy for stores aiming to achieve a competitive edge. When executed effectively, vertical merchandising can yield impressive visual outcomes. Always ensure that your assortments are logical, consider the space at your disposal, and remain sensitive to your customers’ needs throughout the entire process.
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