If you want to succeed in advertising, you have to have the heart of an artist and the soul of a salesman. George Lois
Happy New Year 2018!
( If i had to think of the last days of 2017, reading George Lois’* book: Damn Good Advice (for people with talent!), was a really nice surprise to mention.
So many things are already written and said by him and for him. George Lois is so «talkative» in both visual and verbal ways and of course he had to manage both ways for the purpose of building his great career.
But If someone should choose only one thing from all these written and said in relation to the creative process in the field of visual communication, what it could be?
You see it above, it could be a phrase as simple as this one.)
*The Greek-American Master Communicator (see: georgelois.com/biography.html)