Art photography serves as an inspiration for visual merchandising (Cecil Beaton, Jackson Pollock)

Cecil Beaton, Model in Front of Autumn Rhythm, Vogue, March 1, 1951

photo via studyblue.com

Liberty, London celebrating Tana Lawn cotton fabrics

photo via retaildesignworld.com

Art photography may serve as an inspiration for visual merchandising. Sir Cecil Walter Hardy Beaton was a British fashion, portrait and war photographer, diarist, painter, and interior designer, as well as costume designer and set designer for stage and screen.

His photo for Vogue ’51 in front of a Jackson Pollock piece, Autumn Rhythm, blurres the lines between art photography and commercial advertising. It resembles a display in a store, where the authentic model is replaced by a product or a doll.

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