Reveal as much of a product and its characteristics on the shelf

Reveal as much of the product and its characteristics on the shelf

Reveal as much of a product, its inner quality and characteristics, as frequently as you can, in any case that is needed to. more & more

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When placing products always consider the eye movement

When placing products always consider the eye movement

Someone should always remember that our eyes” movement is from left to right (that’s the way we read or «scan» things). more & more

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The power of visual merchandising

Concerning “what is all about visual merchandising”, the definition given by Tony Morgan in his book Visual Merchandising: Window and in-store displays for  retail, is unsurpassed: «If you have ever stood outside a shop admiring the artistry of the window display, or been distracted by a sale item while passing through a department store, or paused to take in information from a store guide, then you have been sidetracked by visual merchandising. If you purchased as a result of stopping in your progress along the pavement or through a store, then you have succumbed to its supremacy.” 

Visual merchandising is «the art of product displaying» in commercial areas (from the window to the cash desk ), but its purpose is the increase of sales by attracting customers and creating an interest for purchases, not just «art for art’s sake». 

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spitikaidiakosmisi.gr: «Η δύναμη του visual merchandising»

spitikaidiakosmisi.gr

Tο spitikaidiakosmisi.gr, o δυναμικός ιστοχώρος για το design (τέχνη, διακόσμηση, τεχνολογία, αρχιτεκτονική) φιλοξενεί άρθρο μας, με τίτλο «Η δύναμη του visual merchandising». Δείτε το εδώ …:  (the related translation is here)

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Όμορφο design δεν σημαίνει πάντα σωστό visual merchandising

Boticana pharmacy-by Marketing Jazz-Spain-2

Μαγευτήκαμε από το πολύ ωραίο design, αλλά λόγω «επαγγελματικής διαστροφής» το μάτι μας έπεσε σε κάποια αδύνατα σημεία. Λίγο μάθημα… Πασχαλιάτικα; Γιατί όχι; more & more

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