5 Common Truths creative professionals can identify with. Jocelyne Beaudoin’s advice

5 Common Truths creative professionals can identify with. Jocelyne Beaudoin's advice

It is great when successful people do share some common truths, when it comes to advice about efficient, profitable, or else commercially meaningful artistic practice.

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The real benefits of vertical merchandising

Vertical vs Horizontal merchandising

Although we naturally shop from left to right – the same way we read books and articles- when arranging merchandise, starting at the top left and filling in shelves towards the right, most times is not the proper technique.

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10 things about human nature that affect merchandise presentations

10-things-about-human-nature-that-affect-merchandise-presentations

We all suppose that human nature affects merchandise presentations. It is self-evident. But how many times do we really walk the walk? Find some general but really useful aspects of our nature that we should rarely dismiss when coordinating merchandise presentations: more & more

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10 things not to forget when coordinating merchandise presentations

10 things not to forget when coordinating merchandise presentations

1. The majority of first time customers remembers the shop entrance, as the first and last view of a store. Can you remember the first impression of your favourite store? Was it the windows or the entrance, all mattered enough to you, even subconsiously.

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Window Display by G.R.Fazakerley – 1957

Window Display by G.R.Fazakerley - 1957

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