MANIFESTOS

Simple guidance for anyone interested in imroving retail experience through proper product displaying. Visual merchandising makes it easier to attract, engage and motivate customers towards making purchases.

The “Caruso Cabinet” by Paolo Cappello

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Have you ever thought of the difficulties in displaying design items? "Caruso is a cabinet that can play high-definition music with the most modern technologies, but with...

Happy New Year 2016

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Be kind to yourself is the quote used by KK's lab perfume shop, Athens, instore. This one was significant enough for me to remember it from a week...

Animal spirit behind Christmas windows #2 and Dutch still life painting...

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Fortnum & Mason, Christmas 2015 London Do you know Dutch still life painting of 17th & 18th century? Adriaen van Utrecht, Banquet Still Life, 1644, Rijksmuseum A special "type of...

When being sidetracked by visual merchandising

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It is so beautiful when seeing people enjoying visual merchandising. Stopping while walking along the pavement, admiring or taking pictures of such dreamy window displays, like the ones by Selfridges...