When placing products always consider the eye movement

When placing products always consider the eye movement

Someone should always remember that our eyes” movement is from left to right (that’s the way we read or «scan» things). This in practice affects product placement on a shelf, in a window display or everywhere else. Thus this can be translated into a from the left to the right line of products starting from cheap to expensive, from small to large, from light to dense texture, from red to violet (see chromatic orderliness: red-orange-yellow-green-blue-violet) and so on …

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About athinavitrina

"When not doing visual merchandising, i love talking about it, focusing on it around the city of Athens and around the world, as this is another way to boost my creativity and share my visual experiences."