Revisiting «silent selling»

reading again "silent selling" by judy bell-kate ternus

I’m reading again but with pleasure silent selling (is there really a smarter title?), remembering the first time i had to read it between a mountain of books related to visual merchandising, that my first employer provided me at the time he hired me, as i wasn’t experienced at all..i had just attented my first seminars. I see now how important is, gaining experience (regardless how much experience at a specific time) in every field of interest, how theory and practice complement each other. This «complementarity» came to my mind as i was seeing again «color schemes», complementarysplit complementary, double complementary  e.tc. But let” s talk about these techniques another time…

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About athinavitrina

"When not doing visual merchandising, i love talking about it, focusing on it around the city of Athens and around the world, as this is another way to boost my creativity and share my visual experiences."