Did you know Andrew Markopoulos ?

It’s never too late to learn. Surprised when discovered by chance Andrew Markopoulos as the late visual merchandising legend…and the prestigious Markopoulos Award, an honor to the man. «Markopoulos»…that is a greek surname i said (!). I know, i should have known..

«All the details are subtle and subliminal to the customers. Either you feel good about a store or you don’t. And when you feel good, you buy» he said in July 1995. Even though details «play» a more subliminal role according to his words, Markopoulos «worked toward «perfection» and created designs to welcome customers to the store» according to Marvin Goldstein, former head of Dayton Hudson’s department store…

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About athinavitrina

"When not doing visual merchandising, i love talking about it, focusing on it around the city of Athens and around the world, as this is another way to boost my creativity and share my visual experiences."